SAFE SPACE

A minimum “safe” space around the logo is important for consistent impact and building brand character. This area is designated as being equal to the height of the letter “M” in the logo. This safe space should never be compromised by any other graphic or edge.

MINIMUM SIZE

The color logo should never be used smaller than .25” high. A smaller version for collateral and small imprints is available for use as small as .1875”. Only the single-color version of the logo should be used at this size.

SOLID COLORS

The black or single-colored version of the logo should be used when multicolored printing is not available, or when printing on a colored background without adequate contrast. The white reverse version of the logo should be used only when the logo must reverse out of a dark background.

CENTERED

The centered version of the logo without the tagline is available for use when horizontal space is limited. The same clear space rules apply when using the centered version. The centered version should never be smaller than .4375” high and should always be full color.

CORRECT USE

The Mabrey Bank logo is especially vibrant on a white or light-colored background. For black or dark backgrounds, use the white reversed logo. When used on photography, sufficient contrast is necessary to provide clear legibility. Background elements, such as textures or patterns, should be subdued so as to not compete visually with the logo.

Inappropriate use of the Mabrey Bank logo can create confusion in the marketplace and ultimately undermine the efforts of the brand platform. The list and examples below define how the logo should not be used.

• Do not change the appearance, shape or proportion of any elements of the logo.
• Do not combine the logo with any other graphic elements or decorate in any way.
• Do not use any element of the logo in place of the company brand name, such as in headlines, titles or text.
• Do not split any element of the logo; graphic use of the mark for advertising is discretionary.
• Do not use the logo as a design element in a repetitive or 3D manner.
• Do not use colors other than those specified by this guide.